Case study: Customer Service class race car theme helps learners at Life Extension create their own knowledge and practice real-world skills
As innovators in health and wellness products for the past 35 years, The Fort Lauderdale-based global company, Life Extension, is proving itself as innovators in effective learning as well! They sort of have to be. As trainer Junior Netane explains: “Our number one product is information, so our need for continuous learning is pervasive.”
Junior trains customer service reps who have to be highly knowledgeable as customers rely on Life Extension to provide the latest information in the field of nutritional science and natural healing.
In the flagship two-week course for order takers who have been promoted to level 2 customer service reps capable of dispensing detailed product information, there is a lot for participants to master, and it can be overwhelming. How to get people to retain and use what they learn during the two-week program is the main challenge.
To help, Junior Netane has taken an activity from our AL on Deck card set that has allowed participants to have fun, retain more, and “reinforce their learning at a deeper level.”
Here’s how it worked
Using the theme of a car race, Junior had a large race track spanning one entire wall that contains a map of the two-week course. Right away, learners were able to visualize the entire process. For each module during the two weeks, participants returned to the track to record their knowledge, answer questions, and solve problems in a fun competition to see who could cross the finish line first!
Discovering Course Content Before the Program Begins
The “race” started a week before they even walked into the door for training. Participants were asked to complete tasks in the workplace, including peer-to-peer observations and discussions about course content. They were given time off the phones for these activities. This gives participants a basis of understanding so Junior could use the time to “reinforce what they already knew instead of delivering brand new content.”
Let the Race Begin!
When learners came to class, the very first activity of the program took them to the race track. They had to collect and condense all the points they already knew about the first two topics and write them on a flipchart page which they adhered to the track. (They repeated this for all of the topics in the program, and the track fills up with learner-generated content as the course proceeded.)
After the initial activity, each participant received a car game piece. To review each module, participants gathered at the wall and rolled dice, moving their cars on the track. Depending where they landed, they had to answer a question and get a corresponding number of points according to the complexity of the question. At some questions, they could win a small prize or incentive.
If they landed on a roadblock or toll booth, they had to answer a question successfully in order to proceed during the next turn. Most of these were questions taken from actual calls that the rep was unable to adequately answer for the customer. Participants practiced using their desktop reference material to answer the questions, which helped prepare them for answering customers’ actual questions when they got on the phone.
If they answered an obstacle question correctly they could take the obstacle with them and use it against another player to slow them down later in the game.
Race to the Finish Line
At the end was a “free for all” review where participants took turns answering questions randomly picked from any of the modules. The review lasted 90-120 minutes and culminated in a class winner who crosses the finish line first. Everyone gets a small prize, and the winner gets a grand prize.
As an alternative, Junior has teams play against each other rather than individuals.
All in all, everyone wins. Learners have fun, they create their own knowledge with each other, they get a chance to practice real-life job skills. The race car track helps them visualize the big picture and their progress as they go through the program. The competition adds momentum and enthusiasm to a two-week program so learners don’t get bogged down, but can race through to celebrate their own success.
And Junior? He’s not “teaching content”, he’s a “racing referee”, guiding the process from the sidelines.